“Essentially, the genesis of this partnership came about due to a desire to focus on what each involved party does best,” commented Palisades President and CEO, Michael Horn, “Palisades is known for its high quality products, and its attention to detail. And we feel that our energies are best spent concentrated on the continuation of that legacy. Meanwhile, Diamond has a broader reach in terms of marketing, and distribution channels. We’re playing to our strengths, and it’s a win-win situation for everyone, right down to the end-consumer.”

The new, closer relationship between the two companies will result in a greater discount for retailers on Palisades and Factory X products, and will allow Diamond to stock more Palisades product in its inventory. Additionally, the deal will provide Palisades with more real estate in Diamond Previews, allowing consumers and retailers easier access to the Palisades catalog.

"Since 1994, Palisades has created many of the finest action figures, playsets, and collectibles available today,” said Diamond Vice President of Purchasing Bill Schanes. “From its Muppets and Buffy the Vampire Slayer toys to its award-winning Alien and Predator statues, they offer products based on a diverse roster of properties that ensure broad consumer appeal. Our closer relationship with Palisades will allow them to focus squarely on what they've consistently shown they do best: create cool toys."

Also effective September 19, Diamond will take over the administration of selected accounts that have previously ordered Palisades product direct from the manufacturer. Affected customers will receive letters from Palisades within the week, detailing the changes to their accounts and how to proceed.

In honor of its new partnership with Palisades, Diamond has announced a special sale on all in-stock Palisades merchandise. Retailers should visit the Retailer Services Area of Diamond's website HERE for additional details.

Source: Palisades