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Entertainment News: PLAYSKOOL Baby Care Coming to CVS |
Posted by 3dfigure on Wednesday, September 06 @ 09:00:00 CDT
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HPG and CVS Corporation will take the PLAYSKOOL brand to an entirely new level of consumer awareness this fall with the unveiling of a PLAYSKOOL-branded baby care product line and exclusive baby care aisle in more than 6,100 CVS stores across the country. The program is a direct-to-retail licensing relationship that brings Hasbro’s infant and preschool brand to the largest retail pharmacy chain in the U.S. Under this first-of-a-kind program, aisles will be stocked with PLAYSKOOL items and wrapped in PLAYSKOOL colors from floor to ceiling. The PLAYSKOOL baby care line will feature items such as diapers and wipes, feeding and developmental accessories.
HPG is also currently in negotiations with top licensees to further extend one of the most well-known and trusted brands into the apparel, adult and kids publishing arenas. |
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